Jessica Tiller is executive vice president and co-founder of Weiss PR, Inc

Stories by Jessica Tiller

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Why Marketing and PR Need Each Other (Marketing Communications) Wed., May 16, 2018 The most successful organizations are the ones in which marketing and PR programs share strategies and messaging, and coordinate on tactics as they work side-by-side to provide optimum results for a business. (1 reader comment)

•	When Crisis Hits, Look for Nuance Over Formulas (Crisis Communications) Mon., Jan. 12, 2015 There’s no paint-by-number approach to a crisis. Every disaster takes on a life of its own, and off-the-shelf approaches may not be only ineffective — they can also backfire.